The State of Alaska is open for business.  At MATSU Events, we believe that health and safety is the collective and individual responsibility of all festival participants, including vendors, staff, volunteers, and visitors.  With the spirit of opening Alaska and allowing business to get back to business, our intent is to provide a responsible, safe, and enjoyable event for all involved.

Registration Form

Download and return the registration form by email, fax, or US Mail.  You will have priority space selection choice based on the order we receive your registration.

–> 8/21/20 –We are no longer accepting applications for additional food vendors.  Please contact us if you would like to be considered as a backup in the event of a cancellation.

IMPORTANT: In order to fill out this form on your computer, you will need to save it to your computer first, then fill out and save that copy. (If you just fill it out online, your data will not be saved).

Festival posters have been printed and they’re going up on bulletin boards and store windows all throughout Mat-Su and Anchorage.  Do you want a poster or two to hang up at your place of business, or at other locations in your area?  Pick up as many as you need at The People’s Paper office, 851 E. Westpoint in Wasilla.

Vendor Setup

Frequently Asked Questions

The Mat-Su Fall Festival is a special event created in 2020 for the benefit of those disappointed by the cancellation of so many other vendor gatherings.

This festival can certainly not replace the Alaska State Fair, the Bear Paw Festival, the Mat-Su Outdoorsman Show, the Great Alaskan Sportsman’s Show, or any of Alaska’s other great events that were cancelled in 2020, but this is a fun opportunity for vendors, food trucks, and local performers to gather and interact with the public in a large, open-air venue.  

The Mat-Su Fall Festival will be held on the weekend of August 28th, 29th, and 30th (Friday-Sunday) at the Anchorage Raceway Park in Palmer

Regular vendor spaces, 10′ wide by 20′ deep, are $250 for the entire weekend.

Larger display areas are rented on a square foot basis.  Everyone’s needs are different, so just let us know your approximate W x L requirements.  The overall large display area may shrink or grow as we get closer to the festival date, depending on the number of vendors and their needs.  We’ll play Tetris and we’ll work with you to make sure everyone is accommodated.  Refer to the chart below for pricing structure per square foot.

Square Feet

$ / SF

Up to 400 SF

$ 1.25

401 – 1,000

$ 1.00

1,001 – 1,600

$ 0.90

1,601 – 2,400

$ 0.80

2,401 – 3,600

$ 0.70

3,601 – 5,000

$ 0.60

5,001 – 6,400

$ 0.50

Space locations may be selected on a first-come/first-serve basis.  Registration forms are available from the link on this page.  Locations could change if we find it necessary to rearrange the layout, but we make every effort to honor your location request.

You are renting the space only –poles, drapes, booths, and shelters are not included.  If you need shelter, you are responsible for your own canopy, tent or trailer, which must fit within the space rented.  Electricity is not available at this venue.  As you plan your booth or shelter, keep in mind that the festival is the end of August, and rain is not unheard of.  Also, this is Palmer… sometimes the wind blows.  Plan accordingly!

Some small businesses may not need an entire 10′ x 20′ space, and you may wish to share your space with another small business.  All space sharing must be approved by management.

Everyone is working under a tight budget right now, and we understand that.  You may reserve a booth with as little as a $50.00 deposit and a valid credit card.  The remaining balance will be automatically charged to your card 30 days prior to the festival.

Plans sometimes change.  You may cancel anytime up to two weeks prior to the start of the festival, and your booth fee will be refunded less a $50.00 cancellation fee.  Any cancellations less than two weeks prior to the show are non-refundable. 

2020 has been an interesting year, and we certainly hope that we are not hit with a surprise closing as happened to so many other large events.  If the show is cancelled for reasons beyond our control, all rental fees will be promptly returned.

As show organizers, we will make every effort to ensure that the show is a safe event for all involved.  This is a large, open-air venue, with plenty of space for everyone to follow safe social distancing guidelines.  Hand sanitizing stations will be available, and face coverings are recommend.  We respectfully request that anyone with recent symptoms of COVID-19 or with health concerns should not attend the festival.

While MATSU Events manages the Mat-Su Outdoorsman Show, this is not an “outdoorsman” show event.  We encourage most any type of business to participate!

Alaska is a pot-friendly state, however MATSU Events’ policy is for this show to be family-friendly and drug-free. This includes marijuana and/or associated products or paraphernalia.  CBD products only are fine.

Unfortunately, there will not be a livestock barn, 4-H type events, vegetable, flower, art judging, etc. at this festival.  Not that we are opposed, but there is simply not sufficient space to support an entire traditional fair.  We sincerely hope that other event organizers throughout the area can fill these needs!  This show is primarily an event for business retailers and service providers to interact with the public.  We do hope to offer local musical entertainment throughout the event.

There has been no decision on carnival rides yet.  It will depend on space availability, State directives, and insurance company approval.  Stay tuned…..

Festival admission is an affordable $5.00.  Children under 8 are free.

All vendors are required to be in compliance with state and local business regulations.  Food vendors must have valid food handler’s permit and DEC permit if applicable.

As an Alaskan business, you should already have your State of Alaska business license.  You will also need to be in compliance with Matanuska-Susitna Borough licensing (information is at https://www.matsugov.us/business-licenses).  Alaska Raceway Park is outside of municipal boundaries, so you are NOT required to have a Palmer business license.

We will have a security staff during show hours, and there will be security patrolling the grounds after hours.  That being said, MATSU Events is not liable for your property or inventory, and we recommend that you take appropriate precautions to secure your property and provide your own business insurance.

You are welcomed and encouraged to have drawings or give away items at your space.  Raffles fall under State gaming regulations and are allowed as long as you have the appropriate State gaming permit.

It doesn’t do you any good, or us, or anyone else, to throw a party if nobody shows up.  Our job is to bring in the largest crowd possible to safely visit your space to buy your products or services.  We will be running targeted social media promotions throughout Southcentral Alaska beginning in June.  During the month prior to the show, we will be bombarding the radio airways with advertising.  We will also be plastering posters in windows and on bulletin boards all over Mat-Su and Anchorage.  

Do you want to help?  We’re looking for volunteers who wish to play a part in helping make this a great event.  We’re also looking for staff to help during the weekend of the event.  Frankly, social media is the best medium these days to inform the public of events such as this, since just about everyone is on Facebook or Instagram.  As a group effort, everyone can help get the word out by sharing, posting, and tagging through your personal accounts and business pages!

Yes!  We would like to partner with a few local corporate sponsors to help us defray some of the marketing and promotion expenses.  Sponsors will be prominently listed on or website, included in our social media loops, and will be mentioned in all radio and print advertising.  Call us for details!

We will keep this page updated as the details come together.  In the meantime, if you have more questions, please feel free to contact MATSU Events anytime at 947-9900 or via email at matt@matsuevents.com!